⚡ Individual Project Presentation for the Master in Design and Innovation (MDI) at IED Madrid.

For my individual project, I developed a tailored growth strategy for Art Vessel, exploring how design, innovation and strategic thinking could strengthen the company’s presence and impact.

The project focused on positioning its workshops as a key driver for accelerated growth. Through an analysis of Art Vessel’s existing products and services, I identified opportunities and challenges within its current strategy, with particular attention to the user experience.

💡 The resulting approach incorporated growth hacking strategies to increase the visibility of the workshops and attract new audiences, alongside short-, medium- and long-term initiatives focused on acquisition, retention and monetisation.

The goal was to create a more sustainable growth framework while strengthening Art Vessel’s existing community and expanding its presence within Madrid’s art ecosystem.