{"id":6114,"date":"2022-06-20T11:41:36","date_gmt":"2022-06-20T15:41:36","guid":{"rendered":"https:\/\/sarahtio.com\/?p=6114"},"modified":"2026-09-30T14:35:39","modified_gmt":"2026-09-30T18:35:39","slug":"design-thinking-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/sarahtio.com\/es\/design-thinking-for-entrepreneurs\/","title":{"rendered":"Design Thinking for Entrepreneurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6114\" class=\"elementor elementor-6114\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1ed5d4 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a1ed5d4\" data-element_type=\"section\" data-e-type=\"section\" 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JOURNAL<\/a><\/li>\n<li id=\"menu-item-28114\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-28114\"><a href=\"https:\/\/sarahtio.com\/es\/contact-us\/\">CONTACT<\/a><\/li>\n<li id=\"menu-item-34701\" class=\"trp-language-switcher-container trp-menu-ls-item trp-menu-ls-desktop menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-34701\"><a href=\"https:\/\/sarahtio.com\/es\/wp-json\/wp\/v2\/posts\/6114#TRPLINKPROCESSED\"><span class=\"trp-menu-ls-label\" data-no-translation title=\"EN\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n<\/ul>                    <\/div>\n                <\/div>\n                <!-- End Mobile Menu Content -->\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e31c7e6 elementor-hidden-mobile\" data-id=\"e31c7e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff5c9a elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"dff5c9a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb24d69\" data-id=\"fb24d69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3029cf2 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3029cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sarahtio.com\/the-archives\/\">\u21bc THE ARCHIVES <\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c672f01 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c672f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Design Thinking for Startups<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280fdb4 elementor-widget elementor-widget-text-editor\" data-id=\"280fdb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-pm-slice=\"1 1 []\">From Problems to Opportunities | UNPHU Santo Domingo 2022<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ff244 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a5ff244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Facilitator: Sarah Ti\u00f3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-278bf6a\" data-id=\"278bf6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ace8492 elementor-widget elementor-widget-image\" data-id=\"ace8492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1495\" height=\"1052\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?fit=1495%2C1052&amp;ssl=1\" class=\"attachment-full size-full wp-image-34226\" alt=\"Sarah Ti\u00f3 facilitating a Design Thinking workshop for startups and entrepreneurs in Santo Domingo.\" srcset=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?w=1495&amp;ssl=1 1495w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?resize=1024%2C721&amp;ssl=1 1024w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?resize=768%2C540&amp;ssl=1 768w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?resize=600%2C422&amp;ssl=1 600w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-attachment-id=\"34226\" data-permalink=\"https:\/\/sarahtio.com\/es\/dt-workshop-cover\/\" data-orig-file=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?fit=1495%2C1052&amp;ssl=1\" data-orig-size=\"1495,1052\" data-comments-opened=\"1\" data-image-title=\"Design Thinking\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/DT-workshop-COver.webp?fit=640%2C451&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-786cf5b elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"786cf5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4370707\" data-id=\"4370707\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9fd0e9 elementor-widget elementor-widget-text-editor\" data-id=\"e9fd0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><em>What does design have to do with solving startup problems?<\/em><\/p>\n<p>And perhaps the bigger question:<\/p>\n<p><strong>What is an architect doing facilitating an Entrepreneur Bootcamp?<\/strong><\/p>\n<p>Quite a lot, actually.<\/p>\n<p>Through my background and curiosity around design, I discovered <strong>Design Thinking<\/strong> \u2014 and with it, a much broader understanding of what it means to design.<\/p>\n<p>Design is not only about buildings, interiors or objects.<\/p>\n<p>We can design <strong>products, services, systems and experiences<\/strong>.<\/p>\n<p>After exploring the methodology, studying different applications and becoming certified in Design Thinking, I became particularly interested in taking these tools beyond architecture and interior design.<\/p>\n<p>In other words: using design to help people think a little more <strong>#OutOfTheBox<\/strong>.<\/p>\n<h2>Less Thinking. More Doing.<\/h2>\n<p>Despite its name, Design Thinking is actually much less about <em>thinking<\/em> and much more about <strong>doing<\/strong>.<\/p>\n<p>It is a human-centred methodology for approaching complex problems through observation, experimentation and iteration.<\/p>\n<p>Instead of immediately jumping into a solution, we begin by trying to understand the person we are designing for.<\/p>\n<p>What do they need?<\/p>\n<p>What frustrates them?<\/p>\n<p>What do they value?<\/p>\n<p>What are they trying to accomplish?<\/p>\n<p>Because innovation is not simply about creating something new.<\/p>\n<p><strong>It is about creating something that matters to someone.<\/strong><\/p>\n<h2>When Is Design Thinking Useful?<\/h2>\n<p>Not every problem needs Design Thinking.<\/p>\n<p>It becomes particularly interesting when <strong>uncertainty is high<\/strong> and the problem itself is difficult to define.<\/p>\n<p>These are sometimes called <strong>wicked problems<\/strong>.<\/p>\n<p>Imagine asking:<\/p>\n<p><em>How do we solve traffic in the city centre?<\/em><\/p>\n<p>There is no single correct answer.<\/p>\n<p>Before designing the solution, we first need to understand <strong>which problem we are actually trying to solve<\/strong>.<\/p>\n<p>The same happens with startups.<\/p>\n<p>Sometimes the challenge is not finding a better solution.<\/p>\n<p>Sometimes it is discovering the right problem.<\/p>\n<h2>The Five Steps<\/h2>\n<p>The methodology moves through five fundamental actions:<\/p>\n<h3>01 \u2014 Empathise<\/h3>\n<p>Understand the user.<\/p>\n<p>Observe their context, behaviours, frustrations, needs and motivations before making assumptions about what they want.<\/p>\n<h3>02 \u2014 Define<\/h3>\n<p>Organise what we have learned and identify the real problem worth solving.<\/p>\n<p>This is where information begins to become insight.<\/p>\n<h3>03 \u2014 Ideate<\/h3>\n<p>Generate possibilities without immediately judging them.<\/p>\n<p>At this stage, quantity matters. Sometimes the idea that initially sounds the strangest is precisely the one that opens a new direction.<\/p>\n<h3>04 \u2014 Prototype<\/h3>\n<p>Make the idea tangible.<\/p>\n<p>A prototype allows us to move from <em>\u201cI think this could work\u201d<\/em> to something that can actually be experienced, discussed and challenged.<\/p>\n<h3>05 \u2014 Test<\/h3>\n<p>Put the solution in front of people.<\/p>\n<p>Learn from what works, what doesn&#8217;t and what needs to change \u2014 and then return to the process.<\/p>\n<p><strong>Design Thinking is not linear. It is iterative.<\/strong><\/p>\n<h2>From Startups to People<\/h2>\n<p>During the Entrepreneur Bootcamp, <strong>17 ventures<\/strong> participated in the Design Thinking workshop.<\/p>\n<p>Participants were organised into small groups, bringing together businesses from different industries but often facing surprisingly similar challenges.<\/p>\n<p>And that was precisely the point.<\/p>\n<p>The methodology does not begin with the industry.<\/p>\n<p><strong>It begins with the person.<\/strong><\/p>\n<p>By identifying shared problems, generating ideas, prototyping possible solutions and evaluating them, participants could approach their businesses from another perspective \u2014 not only asking what they wanted to sell, but what kind of <strong>value and experience<\/strong> they wanted to create.<\/p>\n<h2>Designing Beyond Architecture<\/h2>\n<p>This is what continues to interest me most about Design Thinking.<\/p>\n<p>The process can move between disciplines.<\/p>\n<p>A building.<\/p>\n<p>A service.<\/p>\n<p>A product.<\/p>\n<p>A business.<\/p>\n<p>The output changes, but many of the questions remain the same.<\/p>\n<p><strong>Who are we designing for?<\/strong><\/p>\n<p><strong>What do they actually need?<\/strong><\/p>\n<p><strong>What problem are we solving?<\/strong><\/p>\n<p><strong>And how can we test whether our idea really works?<\/strong><\/p>\n<p>Maybe that is what an architect was doing at an Entrepreneur Bootcamp after all.<\/p>\n<p><strong>Design Thinking \u00b7 Entrepreneurship \u00b7 Innovation \u00b7 User Experience \u00b7 Problem Solving \u00b7 Strategy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70ca0e elementor-widget elementor-widget-htmega-galleryjustify-addons\" data-id=\"e70ca0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"htmega-galleryjustify-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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                                                              <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/06\/PC-ST-02.001.jpeg?ssl=1\" title=\"DT Workshop\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/06\/PC-ST-02.001.jpeg?fit=1024%2C1024&#038;ssl=1\" alt=\"Sarah Ti\u00f3 facilitating a Design Thinking workshop for startups and entrepreneurs in Santo Domingo.\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" 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class=\"embedpress-embed-document-pdf embedpress-pdf-4697e1a\" data-emid=\"embedpress-pdf-4697e1a\" data-embed-type=\"PDF\" data-ep-views=\"off\" data-ep-downloads=\"off\" frameborder=\"0\"><\/iframe><\/div>                        <\/div>\n\n                    <\/div>\n\n\n                   \n                <\/div>\n            \n    <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18774cc elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"18774cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54b8b86\" data-id=\"54b8b86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e450ea9 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e450ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LET'S CONNECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e2829 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e5e2829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Let's make something<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a000e5 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a000e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">worth remembering.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93639a elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-eael-creative-button\" data-id=\"a93639a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" href=\"https:\/\/sarahtio.com\/contact-us\/\" data-text=\"CONNECT\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">GET IN TOUCH \u21c0<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f2a09 elementor-widget elementor-widget-spacer\" data-id=\"86f2a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15b9768 elementor-hidden-tablet\" data-id=\"15b9768\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-514c753 elementor-widget elementor-widget-text-editor\" data-id=\"514c753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">I&#8217;m always open to new projects, meaningful, collaborations or a good conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a889a9 elementor-widget elementor-widget-text-editor\" data-id=\"7a889a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Let&#8217;s connect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fe088 elementor-widget elementor-widget-eael-creative-button\" data-id=\"91fe088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" href=\"https:\/\/sarahtio.com\/contact-us\/\" data-text=\"CONNECT\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n           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data-e-type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div  class=\"eael-fancy-text-container style-1\" data-fancy-text-id=\"4533e1f\" data-fancy-text=\"|S T \/|Sarah Ti\u00f3 \/ \" data-fancy-text-transition-type=\"fadeInUp\" data-fancy-text-speed=\"\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"\" data-fancy-text-loop=\"yes\" data-fancy-text-action=\"page_load\" >\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-4533e1f\" class=\"eael-fancy-text-strings \">\n\t\t\t\t<noscript>\n\t\t\t\t\tS T \/, Sarah Ti\u00f3 \/\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<span class=\"eael-fancy-text-suffix\"> L A B<\/span>\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-cdedb3c --eael-wrapper-link-tag\" href=\"http:\/\/www.sarahtio.com\"><\/a>\t\t<div 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B<\/span>\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857f7cd elementor-hidden-desktop elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"857f7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.instagram.com\/stlab.design\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-be5af5b elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"be5af5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c94e83a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c94e83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97356f elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a97356f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul 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class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbf27b elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fbbf27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00a9 2026 ST\/LAB. ALL RIGHTS RESERVED.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>S T \/, Sarah Ti\u00f3 \/ L A B PROJECTS ABOUT THE METHOD THE JOURNAL CONTACT ES PROJECTS ABOUT THE METHOD THE JOURNAL CONTACT ES \u21bc THE ARCHIVES Design Thinking for Startups From Problems to Opportunities | UNPHU Santo Domingo 2022 Facilitator: Sarah Ti\u00f3 What does design have to do with solving startup problems? And perhaps the bigger question: What is an architect doing facilitating an Entrepreneur Bootcamp? Quite a lot, actually. Through my background and curiosity around design, I discovered Design Thinking \u2014 and with it, a much broader understanding of what it means to design. Design is not only about buildings, interiors or objects. We can design products, services, systems and experiences. After exploring the methodology, studying different applications and becoming certified in Design Thinking, I became particularly interested in taking these tools beyond architecture and interior design. In other words: using design to help people think a little more #OutOfTheBox. Less Thinking. More Doing. Despite its name, Design Thinking is actually much less about thinking and much more about doing. It is a human-centred methodology for approaching complex problems through observation, experimentation and iteration. Instead of immediately jumping into a solution, we begin by trying to understand the person we are designing for. What do they need? What frustrates them? What do they value? What are they trying to accomplish? Because innovation is not simply about creating something new. It is about creating something that matters to someone. When Is Design Thinking Useful? Not every problem needs Design Thinking. It becomes particularly interesting when uncertainty is high and the problem itself is difficult to define. These are sometimes called wicked problems. Imagine asking: How do we solve traffic in the city centre? There is no single correct answer. Before designing the solution, we first need to understand which problem we are actually trying to solve. The same happens with startups. Sometimes the challenge is not finding a better solution. Sometimes it is discovering the right problem. The Five Steps The methodology moves through five fundamental actions: 01 \u2014 Empathise Understand the user. Observe their context, behaviours, frustrations, needs and motivations before making assumptions about what they want. 02 \u2014 Define Organise what we have learned and identify the real problem worth solving. This is where information begins to become insight. 03 \u2014 Ideate Generate possibilities without immediately judging them. At this stage, quantity matters. Sometimes the idea that initially sounds the strangest is precisely the one that opens a new direction. 04 \u2014 Prototype Make the idea tangible. A prototype allows us to move from \u201cI think this could work\u201d to something that can actually be experienced, discussed and challenged. 05 \u2014 Test Put the solution in front of people. Learn from what works, what doesn&#8217;t and what needs to change \u2014 and then return to the process. Design Thinking is not linear. It is iterative. From Startups to People During the Entrepreneur Bootcamp, 17 ventures participated in the Design Thinking workshop. Participants were organised into small groups, bringing together businesses from different industries but often facing surprisingly similar challenges. And that was precisely the point. The methodology does not begin with the industry. It begins with the person. By identifying shared problems, generating ideas, prototyping possible solutions and evaluating them, participants could approach their businesses from another perspective \u2014 not only asking what they wanted to sell, but what kind of value and experience they wanted to create. Designing Beyond Architecture This is what continues to interest me most about Design Thinking. The process can move between disciplines. A building. A service. A product. A business. The output changes, but many of the questions remain the same. Who are we designing for? What do they actually need? What problem are we solving? And how can we test whether our idea really works? Maybe that is what an architect was doing at an Entrepreneur Bootcamp after all. Design Thinking \u00b7 Entrepreneurship \u00b7 Innovation \u00b7 User Experience \u00b7 Problem Solving \u00b7 Strategy LET&#8217;S CONNECT Let&#8217;s make something worth remembering. GET IN TOUCH \u21c0 I&#8217;m always open to new projects, meaningful, collaborations or a good conversation. Let&#8217;s connect. GET IN TOUCH \u21c0 S T \/, Sarah Ti\u00f3 \/ L A B ST, SARAH TIO \/ L A B Instagram Linkedin Pinterest \u00a9 2026 ST\/LAB. ALL RIGHTS RESERVED.<\/p>","protected":false},"author":2,"featured_media":6116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"nf_dc_page":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":true},"categories":[1],"tags":[195,198],"post_folder":[177],"class_list":["post-6114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-archives","tag-teaching","tag-workshops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design Thinking for Entrepreneurs<\/title>\n<meta name=\"description\" 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