{"id":21543,"date":"2025-10-02T20:46:13","date_gmt":"2025-10-03T00:46:13","guid":{"rendered":"https:\/\/stlab.design\/?p=21543"},"modified":"2026-10-11T06:33:21","modified_gmt":"2026-10-11T10:33:21","slug":"a-brand-is-more-than-its-logo","status":"publish","type":"post","link":"https:\/\/sarahtio.com\/es\/a-brand-is-more-than-its-logo\/","title":{"rendered":"A Brand Is More Than Its Logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21543\" class=\"elementor elementor-21543\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-370d93b elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"370d93b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6ab535f\" data-id=\"6ab535f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e8da5e elementor-hidden-tablet elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8e8da5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"http:\/\/www.sarahtio.com\">\n\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-254bff4\" data-id=\"254bff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<a class=\"eael-wrapper-link-8d9fe7d --eael-wrapper-link-tag\" href=\"http:\/\/www.sarahtio.com\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-8d9fe7d\" class=\"elementor-element elementor-element-8d9fe7d elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-eael-fancy-text\" data-id=\"8d9fe7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div  class=\"eael-fancy-text-container style-1\" data-fancy-text-id=\"8d9fe7d\" data-fancy-text=\"|S T \/|Sarah Ti\u00f3 \/ \" data-fancy-text-transition-type=\"fadeInUp\" data-fancy-text-speed=\"\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"\" data-fancy-text-loop=\"yes\" data-fancy-text-action=\"page_load\" >\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-8d9fe7d\" class=\"eael-fancy-text-strings \">\n\t\t\t\t<noscript>\n\t\t\t\t\tS T \/, Sarah Ti\u00f3 \/\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<span class=\"eael-fancy-text-suffix\"> L A B<\/span>\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c29485d\" data-id=\"c29485d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4110c4e elementor-align-right elementor-align--tabletright elementor-align--mobileleft elementor-hidden-mobile elementor-widget elementor-widget-bl-nav-menu\" data-id=\"4110c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bl-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"htbuilder-menu-area\" >\n                <nav class=\"htbuilder-nav\" id=\"htbuilder-mobilemenu-4110c4e\">\n                    <ul id=\"menu-4110c4e\" class=\"htbuilder-mainmenu\"><li id=\"menu-item-27617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27617\"><a href=\"https:\/\/sarahtio.com\/es\/projects\/\">PROJECTS<\/a><\/li>\n<li id=\"menu-item-10038\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-10038\"><a href=\"https:\/\/sarahtio.com\/es\/about\/\">ABOUT<\/a><\/li>\n<li id=\"menu-item-27595\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27595\"><a href=\"https:\/\/sarahtio.com\/es\/the-method\/\">THE METHOD<\/a><\/li>\n<li id=\"menu-item-772\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-772\"><a href=\"https:\/\/sarahtio.com\/es\/the-journal\/\">THE JOURNAL<\/a><\/li>\n<li id=\"menu-item-28114\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-28114\"><a href=\"https:\/\/sarahtio.com\/es\/contact-us\/\">CONTACT<\/a><\/li>\n<li id=\"menu-item-34701\" class=\"trp-language-switcher-container trp-menu-ls-item trp-menu-ls-desktop menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-34701\"><a href=\"https:\/\/sarahtio.com\/es\/wp-json\/wp\/v2\/posts\/21543#TRPLINKPROCESSED\"><span class=\"trp-menu-ls-label\" data-no-translation title=\"EN\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n<\/ul>                <\/nav>\n                <!-- Mobile Menu Content -->\n                <a href=\"#\" class=\"htbuilder-mobile-button\"><i class=\"fa fa-bars\"><\/i><\/a>\n                <div class=\"htbuilder-mobile-menu-area\">\n                    <div class=\"htbuilder-mobile-menu\">\n                        <a class=\"htbuilder-mobile-close\" href=\"#\"><i class=\"fa fa-times\"><\/i><\/a>\n                        <ul id=\"menu-4110c4e\" class=\"htbuilder-mainmenu\"><li id=\"menu-item-27617\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27617\"><a href=\"https:\/\/sarahtio.com\/es\/projects\/\">PROJECTS<\/a><\/li>\n<li id=\"menu-item-10038\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-10038\"><a href=\"https:\/\/sarahtio.com\/es\/about\/\">ABOUT<\/a><\/li>\n<li id=\"menu-item-27595\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-27595\"><a href=\"https:\/\/sarahtio.com\/es\/the-method\/\">THE METHOD<\/a><\/li>\n<li id=\"menu-item-772\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-772\"><a href=\"https:\/\/sarahtio.com\/es\/the-journal\/\">THE JOURNAL<\/a><\/li>\n<li id=\"menu-item-28114\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-28114\"><a href=\"https:\/\/sarahtio.com\/es\/contact-us\/\">CONTACT<\/a><\/li>\n<li id=\"menu-item-34701\" class=\"trp-language-switcher-container trp-menu-ls-item trp-menu-ls-desktop menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-34701\"><a href=\"https:\/\/sarahtio.com\/es\/wp-json\/wp\/v2\/posts\/21543#TRPLINKPROCESSED\"><span class=\"trp-menu-ls-label\" data-no-translation title=\"EN\"><span class=\"trp-ls-language-name\">EN<\/span><\/span><\/a><\/li>\n<\/ul>                    <\/div>\n                <\/div>\n                <!-- End Mobile Menu Content -->\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8c02d0e elementor-hidden-mobile\" data-id=\"8c02d0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e1b62f elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7e1b62f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-259e5b7\" data-id=\"259e5b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369fa21 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"369fa21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sarahtio.com\/the-archives\/\">\u21bc THE ARCHIVES <\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b810e63 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b810e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A Brand Is More Than Its Logo<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c7466 elementor-widget elementor-widget-text-editor\" data-id=\"76c7466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>How interior design turns brand identity into a physical experience.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a54b3d0\" data-id=\"a54b3d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33791af elementor-widget elementor-widget-image\" data-id=\"33791af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1495\" height=\"1052\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?fit=1495%2C1052&amp;ssl=1\" class=\"attachment-full size-full wp-image-34289\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?w=1495&amp;ssl=1 1495w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?resize=1024%2C721&amp;ssl=1 1024w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?resize=768%2C540&amp;ssl=1 768w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?resize=600%2C422&amp;ssl=1 600w, https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-attachment-id=\"34289\" data-permalink=\"https:\/\/sarahtio.com\/es\/a-brand-is-more-than-its-logo\/brand-communication-id\/\" data-orig-file=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?fit=1495%2C1052&amp;ssl=1\" data-orig-size=\"1495,1052\" data-comments-opened=\"1\" data-image-title=\"Brand Communication ID\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2022\/10\/Brand-Communication-ID.webp?fit=640%2C451&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f6b6d3 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3f6b6d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28fd2e7\" data-id=\"28fd2e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff6f9b8 elementor-widget elementor-widget-text-editor\" data-id=\"ff6f9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>A Restaurant Is More Than Its Interior<\/h1>\n<p><em>A beautiful restaurant can attract attention. A well-designed restaurant can shape behaviour, support operations and turn a meal into an experience worth returning to.<\/em><\/p>\n<p>There is a tendency to think about restaurant design through what we can immediately see: the lighting, furniture, materials, colours and atmosphere.<\/p>\n<p>But a restaurant is much more complex than its interior.<\/p>\n<p>A successful concept sits at the intersection of <strong>design, food, operations, brand and business<\/strong>. Before choosing a chair or specifying a material, there are questions about positioning, customer behaviour, kitchen operations, circulation, capacity, storage, acoustics, service and profitability that need to be understood.<\/p>\n<p>This is why restaurant design cannot exist in isolation.<\/p>\n<p>The development of a hospitality concept can involve market and competitor research, emerging consumer behaviours, financial models, brand strategy, supply chains and operational planning alongside architecture and interior design.<\/p>\n<p>The interior is ultimately the physical expression of all those decisions.<\/p>\n<p>The most interesting restaurant spaces are therefore not necessarily the most decorated ones. They are the ones where <strong>concept, operation and experience feel inseparable<\/strong>.<\/p>\n<p>Here are seven principles I consider essential when thinking about restaurant design.<\/p>\n<p>\u00a0<\/p>\n<h2 data-pm-slice=\"1 1 []\">01 \u2014 Understand the Business Before Designing the Space<\/h2>\n<p>Before designing a restaurant, understand how the restaurant needs to work.<\/p>\n<p>Who is it for?<br \/>What is the average spend?<br \/>How long should guests stay?<br \/>How many covers are expected per service?<br \/>Is the business dependent on high turnover or longer dining experiences?<br \/>What makes someone choose this restaurant instead of the one next door?<\/p>\n<p>These questions may appear commercial rather than spatial, but they have direct design consequences.<\/p>\n<p>A tasting-menu restaurant and a neighbourhood caf\u00e9 cannot be approached with the same logic. Neither can a fast-casual concept and a destination restaurant.<\/p>\n<p>Interior design becomes much more powerful when it responds to the business model rather than simply creating an attractive environment.<\/p>\n<p>From this perspective, design should help a restaurant achieve three things:<\/p>\n<p><strong>Differentiate itself from its competitors.<\/strong><br \/>The space should communicate something recognisable rather than reproduce whatever aesthetic is currently popular.<\/p>\n<p><strong>Remain relevant to its customer.<\/strong><br \/>A concept can be visually impressive and still feel disconnected from the people it is trying to attract.<\/p>\n<p><strong>Create an emotional connection.<\/strong><br \/>People rarely remember every material or piece of furniture. They remember how a place made them feel.<\/p>\n<p>That emotional memory is one of hospitality design&#8217;s most valuable assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6cc03c elementor-widget elementor-widget-htmega-galleryjustify-addons\" data-id=\"f6cc03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"htmega-galleryjustify-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"npgalleryf6cc03c\" class=\"npgallery_activef6cc03c\"style=\"display:none;\">                        <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/NTaRgRBsWvsMeP8AzLFTnpoSfBQvpbVJzkxiSP4DnX2Mz8ZCGKz0Bmetd3W3yvdaZGwlSAr8srGiju4pE88itcA5txH8Z1fU8_TIDCgBBrkXQQROBVJ_CNfYYY5ot3ipSjl0fW9YZRDjfGynVzIBRnbXI6Nzt2-RteYW9gFvo0frvFf3AMx4LekcVBQIvqOO.webp?ssl=1\" title=\"Proyecto: Ocean Coffee Concept\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/NTaRgRBsWvsMeP8AzLFTnpoSfBQvpbVJzkxiSP4DnX2Mz8ZCGKz0Bmetd3W3yvdaZGwlSAr8srGiju4pE88itcA5txH8Z1fU8_TIDCgBBrkXQQROBVJ_CNfYYY5ot3ipSjl0fW9YZRDjfGynVzIBRnbXI6Nzt2-RteYW9gFvo0frvFf3AMx4LekcVBQIvqOO.webp?fit=1024%2C1024&#038;ssl=1\" alt=\"ender y Visualizaci\u00f3n: Ihor Skrypnyk \/ Proyecto: Ocean Coffee Concept \/ Dise\u00f1o: Renderizado digital conceptual en 3D (Autodesk 3ds Max \/ Photoshop).\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/HTdiK-HY7sj3gyBCnCpq1dxAKunW7tTKwtwTQ9JQhL7E2y6gjLtwGHYws0cJUMJvhCU0QkIHm3dEzA6347nXsKEZNuRt_G48RN8cM3RI8WLFrhV4lKj1-QNBzdOR8ognL4Hhf_RHSSMh5q896Ffpg4RNdkgxa-lOT4EOSSrr9YqA53oX0y5PnyB2xRsL-DDQ-scaled.webp?ssl=1\" title=\"La T\u00eate d&#8217;Or by Daniel (Nueva York) \/ Rockwell Group.\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/HTdiK-HY7sj3gyBCnCpq1dxAKunW7tTKwtwTQ9JQhL7E2y6gjLtwGHYws0cJUMJvhCU0QkIHm3dEzA6347nXsKEZNuRt_G48RN8cM3RI8WLFrhV4lKj1-QNBzdOR8ognL4Hhf_RHSSMh5q896Ffpg4RNdkgxa-lOT4EOSSrr9YqA53oX0y5PnyB2xRsL-DDQ-scaled.webp?fit=1805%2C2560&#038;ssl=1\" alt=\"Fotograf\u00eda: Jason Varney \/ Restaurante: La T\u00eate d&#039;Or by Daniel (Nueva York) \/ Dise\u00f1o de Interiores: Rockwell Group.\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/GmGepv9j0MTO-2SppaAvdPNFeQFVVmmo8id5PV3XYwIQnIi-XfpebhAp1TJJaku-vf4M4s985mK2DYR1GDv22GHtf3yUFGBDgXbG-cmfWzCexEws4Akdh4OYmiya6MHfuaxU5LLNkz2YDa3AnG9pTnREif66uRSE27RsFp7IbUlzKydJSvqmI8qo-OqrGsdk-scaled.webp?ssl=1\" title=\"MYK Alaz (Ubicado en \u00c7ankaya, Ankara) \/ Neowe.\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/GmGepv9j0MTO-2SppaAvdPNFeQFVVmmo8id5PV3XYwIQnIi-XfpebhAp1TJJaku-vf4M4s985mK2DYR1GDv22GHtf3yUFGBDgXbG-cmfWzCexEws4Akdh4OYmiya6MHfuaxU5LLNkz2YDa3AnG9pTnREif66uRSE27RsFp7IbUlzKydJSvqmI8qo-OqrGsdk-scaled.webp?fit=1708%2C2560&#038;ssl=1\" alt=\"\u00b9 Fotograf\u00eda: \u0130brahim \u00d6zbunar \/ Restaurante: MYK Alaz (Ubicado en \u00c7ankaya, Ankara) \/ Dise\u00f1o de Interiores: Neowe.\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/53-West-53rd-Street-Midtown-Manhattan-Nueva-York-EE.-UU-scaled.webp?ssl=1\" title=\"53 Restaurant\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/53-West-53rd-Street-Midtown-Manhattan-Nueva-York-EE.-UU-scaled.webp?fit=2560%2C1707&#038;ssl=1\" alt=\"53 West 53rd Street, Midtown Manhattan, Nueva York, EE. UU. ICRAVE Nikolas Koenig \/ Eric Laignel\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>        <script>\n            jQuery(document).ready(function($) {\n\n                'use strict';                \n                $('#npgalleryf6cc03c').imagesLoaded( function() {\n                    $('#npgalleryf6cc03c')[0].style.display='block';\n                    $('#npgalleryf6cc03c').justifiedGallery({\n                        rowHeight: 300,\n                        maxRowHeight: null,\n                        margins: 5,\n                        border: 0,\n                        rel: 'npgalleryf6cc03c',\n                        lastRow: 'nojustify',\n                        captions: true,\n                        randomize: false,\n                        sizeRangeSuffixes: {\n                            lt100: '_t',\n                            lt240: '_m',\n                            lt320: '_n',\n                            lt500: '',\n                            lt640: '_z',\n                            lt1024: '_b'\n                        }\n                    });\n                });\n                                    $('.npgallery_activef6cc03c').magnificPopup({\n                        delegate: 'a',\n                        type: 'image',\n                        tLoading: 'Loading image #%curr%...',\n                        mainClass: 'mfp-img-mobile',\n                        gallery: {\n                            enabled: true,\n                            navigateByImgClick: true,\n                            preload: [0,1], \/\/ Will preload 0 - before current, and 1 after the current image\n\n                                                        tCounter: '',\n                                                    },\n                        image: {\n                            tError: '<a href=\"%url%\">The image #%curr%<\/a> could not be loaded.',\n\n                            markup: '<div class=\"mfp-figure\">'+\n                                        '<div class=\"mfp-close\"><\/div>'+\n                                        '<div class=\"mfp-img\"><\/div>'+\n                                        '<div class=\"mfp-bottom-bar\">'+\n                                        '<div class=\"htmega mfp-title\"><\/div>'+\n                                        '<div class=\"htmega mfp-counter\"><\/div>'+\n                                        '<\/div>'+\n                                    '<\/div>', \/\/ Popup HTML markup. `.mfp-img` div will be replaced with img tag, `.mfp-close` by close button\n\n                            titleSrc: function(item) {\n                                return item.el.attr('title');\n                            }\n                        },\n                    });\n\n                           });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9018f10 elementor-widget elementor-widget-text-editor\" data-id=\"9018f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-pm-slice=\"1 1 []\">02 \u2014 Start With the Food<\/h2>\n<p>The menu is not separate from the interior. It is one of its starting points.<\/p>\n<p>Understanding the cuisine means looking beyond its visual associations and considering how food is prepared, served, shared and experienced.<\/p>\n<p>A restaurant centred around an open fire, for example, creates completely different spatial opportunities from a bakery, cocktail bar or fine-dining restaurant.<\/p>\n<p>The relationship between food and space can influence everything from kitchen configuration and service routes to table dimensions, lighting and materiality.<\/p>\n<p>Sometimes the preparation itself becomes part of the experience: an open kitchen, a chef&#8217;s counter, a bakery visible from the street or a bar positioned as the centre of the room.<\/p>\n<p>Materials and colours can certainly communicate the personality of a cuisine, but restaurant design becomes more interesting when that connection goes deeper.<\/p>\n<p>The question is not simply:<\/p>\n<p><strong>What should this cuisine look like?<\/strong><\/p>\n<p>It is:<\/p>\n<p><strong>How should this cuisine be experienced?<\/strong><\/p>\n<p>\u00a0<\/p>\n<h2 data-pm-slice=\"1 1 []\">03 \u2014 Make Functionality Part of the Aesthetic<\/h2>\n<p>Some of the most important design decisions in a restaurant are almost invisible to the guest.<\/p>\n<p>How far does a waiter travel between the kitchen and a table?<\/p>\n<p>Where do dirty dishes return?<\/p>\n<p>Can staff cross the dining room without constantly interrupting guests?<\/p>\n<p>Where are service stations positioned?<\/p>\n<p>What should be visible, and what should disappear?<\/p>\n<p>Good restaurant planning choreographs these movements.<\/p>\n<p>Circulation between front of house and back of house should feel intuitive. Service routes should be efficient. Storage should appear where it is actually needed. Tables should allow flexibility without making the dining room feel temporary or overcrowded.<\/p>\n<p>Lighting, flooring, furniture, counters, service stations and partitions should all contribute simultaneously to the atmosphere and the operation.<\/p>\n<p>When this works well, guests rarely notice it.<\/p>\n<p>They simply experience a restaurant that feels effortless.<\/p>\n<p>And that apparent effortlessness usually requires considerable planning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b9815 elementor-widget elementor-widget-htmega-galleryjustify-addons\" data-id=\"51b9815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"htmega-galleryjustify-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"npgallery51b9815\" class=\"npgallery_active51b9815\"style=\"display:none;\">                        <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/2V7JLUUe4-LsTQvyMGv_NTBETICu_3lA688aN3oTFif0ycosVmu4I1pBs1FNujJ-4REz2EM0-UC_Nk9NyIpeWru-DXyfPp2WvBot9lC1tPGeet6J9yD8QNKZhzdZDlF6wl3sBwyVOrVPge9JGKFzgBYsmLx40T3iaU7ZzpD4IqhYnGqEluGjgrFmpVz7Bsw.webp?ssl=1\" title=\"Wayan, Nolita, Manhattan, Nueva York) Rockwell Group.\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/2V7JLUUe4-LsTQvyMGv_NTBETICu_3lA688aN3oTFif0ycosVmu4I1pBs1FNujJ-4REz2EM0-UC_Nk9NyIpeWru-DXyfPp2WvBot9lC1tPGeet6J9yD8QNKZhzdZDlF6wl3sBwyVOrVPge9JGKFzgBYsmLx40T3iaU7ZzpD4IqhYnGqEluGjgrFmpVz7Bsw.webp?fit=1233%2C823&#038;ssl=1\" alt=\"Fotograf\u00eda: Emily Andrews \/ Restaurante: Wayan (Ubicado en Nolita, Manhattan, Nueva York) \/ Dise\u00f1o de Interiores: Rockwell Group.\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/3ODpyZjXeZRF_iplKYFoGcMH1aqLs82GE_WHes72s3XkaPm-vC5W5TS44c1onoPMS38C6mwS4oIyyXBr-ukBluMguxFcggMpmO47uzBFrS7pVEJ-_UCWBlt3nDYMuHQqrGIns4Usxv593TKpFNXVVzkg4KC565hg2ljgzmFfGUSCtscdWz-8PcWWEXb11lMp-scaled.webp?ssl=1\" title=\"MAASS by Ryan Ratino &#8211; The Four Seasons Hotel Fort Lauderdale)\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/3ODpyZjXeZRF_iplKYFoGcMH1aqLs82GE_WHes72s3XkaPm-vC5W5TS44c1onoPMS38C6mwS4oIyyXBr-ukBluMguxFcggMpmO47uzBFrS7pVEJ-_UCWBlt3nDYMuHQqrGIns4Usxv593TKpFNXVVzkg4KC565hg2ljgzmFfGUSCtscdWz-8PcWWEXb11lMp-scaled.webp?fit=2560%2C1707&#038;ssl=1\" alt=\"Fotograf\u00eda: Ruben Cabrera \/ Restaurante y Concepto: MAASS by Ryan Ratino (Ubicado en The Four Seasons Hotel Fort Lauderdale) \/\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/EtRowGRTox3R-0NiV_8_JP1nMgBzmUI1nidx3ptilMKPYMxzk5SF8JmiKkx9AWGD66Ah8C1250LcMGu6dwvS_Htp67DBJW5fKGTQMuh0DHt9y3nJlWhsZdierZfi9L5tEWkzfrBMFLlPpJFJJVcfMrdgHEiAW5618mhHIlQipo-srMp-7iXRZ2Xkvisg-ljT.webp?ssl=1\" title=\"Dinings SW3\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/EtRowGRTox3R-0NiV_8_JP1nMgBzmUI1nidx3ptilMKPYMxzk5SF8JmiKkx9AWGD66Ah8C1250LcMGu6dwvS_Htp67DBJW5fKGTQMuh0DHt9y3nJlWhsZdierZfi9L5tEWkzfrBMFLlPpJFJJVcfMrdgHEiAW5618mhHIlQipo-srMp-7iXRZ2Xkvisg-ljT.webp?fit=840%2C560&#038;ssl=1\" alt=\"Dinings SW3 - Walton House, Lennox Gardens Mews, Chelsea, Londres, Reino Unido - Sagrada -Em Azodi\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/Y_yq8eSRk0bFWyp_GTAK4Lf5FKaxbSOzQMGQnbwgU8JeCTuhiPEDHJ_NFUv2oiDWm8HDuFLOLQ3DOAkiDNTZubnYJIla7BGzz-Xqo5f8mOV8tSMv1jSZlNE0iNNNxUu0WwSYh7tCDuLIrTQ0zTuwyLTBXLQcrMqCGPeQ-qKiRkHVIt2-Js4l6xs3XnQQhgHv.webp?ssl=1\" title=\"Pavyllon London\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/Y_yq8eSRk0bFWyp_GTAK4Lf5FKaxbSOzQMGQnbwgU8JeCTuhiPEDHJ_NFUv2oiDWm8HDuFLOLQ3DOAkiDNTZubnYJIla7BGzz-Xqo5f8mOV8tSMv1jSZlNE0iNNNxUu0WwSYh7tCDuLIrTQ0zTuwyLTBXLQcrMqCGPeQ-qKiRkHVIt2-Js4l6xs3XnQQhgHv.webp?fit=1200%2C798&#038;ssl=1\" alt=\"Pavyllon London - Four Seasons Hotel London at Park Lane, Hamilton Place, Park Lane, Mayfair, Londres, Reino Unido - Chahan Interior Design -\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>        <script>\n            jQuery(document).ready(function($) {\n\n                'use strict';                \n                $('#npgallery51b9815').imagesLoaded( function() {\n                    $('#npgallery51b9815')[0].style.display='block';\n                    $('#npgallery51b9815').justifiedGallery({\n                        rowHeight: 300,\n                        maxRowHeight: null,\n                        margins: 5,\n                        border: 0,\n                        rel: 'npgallery51b9815',\n                        lastRow: 'nojustify',\n                        captions: true,\n                        randomize: false,\n                        sizeRangeSuffixes: {\n                            lt100: '_t',\n                            lt240: '_m',\n                            lt320: '_n',\n                            lt500: '',\n                            lt640: '_z',\n                            lt1024: '_b'\n                        }\n                    });\n                });\n                                    $('.npgallery_active51b9815').magnificPopup({\n                        delegate: 'a',\n                        type: 'image',\n                        tLoading: 'Loading image #%curr%...',\n                        mainClass: 'mfp-img-mobile',\n                        gallery: {\n                            enabled: true,\n                            navigateByImgClick: true,\n                            preload: [0,1], \/\/ Will preload 0 - before current, and 1 after the current image\n\n                                                        tCounter: '',\n                                                    },\n                        image: {\n                            tError: '<a href=\"%url%\">The image #%curr%<\/a> could not be loaded.',\n\n                            markup: '<div class=\"mfp-figure\">'+\n                                        '<div class=\"mfp-close\"><\/div>'+\n                                        '<div class=\"mfp-img\"><\/div>'+\n                                        '<div class=\"mfp-bottom-bar\">'+\n                                        '<div class=\"htmega mfp-title\"><\/div>'+\n                                        '<div class=\"htmega mfp-counter\"><\/div>'+\n                                        '<\/div>'+\n                                    '<\/div>', \/\/ Popup HTML markup. `.mfp-img` div will be replaced with img tag, `.mfp-close` by close button\n\n                            titleSrc: function(item) {\n                                return item.el.attr('title');\n                            }\n                        },\n                    });\n\n                           });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e83746 elementor-widget elementor-widget-text-editor\" data-id=\"2e83746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-pm-slice=\"1 1 []\">04 \u2014 Design Different Degrees of Intimacy<\/h2>\n<p>Not every table in a restaurant needs to offer the same experience.<\/p>\n<p>Some guests want to be at the centre of the room. Others instinctively look for the corner table, the banquette against the wall or the seat slightly removed from circulation.<\/p>\n<p>This makes intimacy an interesting spatial tool.<\/p>\n<p>It does not necessarily require walls or private rooms. Changes in lighting, ceiling height, furniture configuration, planting, screens, materials and sightlines can create different degrees of privacy within the same space.<\/p>\n<p>The challenge is balancing intimacy with capacity.<\/p>\n<p>Every square metre has commercial value, but filling a dining room with the maximum possible number of tables does not automatically create the best-performing restaurant.<\/p>\n<p>Sometimes a few centimetres between tables can completely change how a space feels.<\/p>\n<p>The objective is to create enough proximity for energy and enough distance for comfort.<\/p>\n<h2 data-pm-slice=\"1 1 []\">05 \u2014 Comfort Is Part of the Concept<\/h2>\n<p>We often talk about restaurant atmosphere as something intangible.<\/p>\n<p>In reality, much of it can be designed.<\/p>\n<h3>Lighting<\/h3>\n<p>Restaurant lighting needs layers.<\/p>\n<p>Ambient light establishes the overall mood, focused light helps define tables and objects, and indirect lighting can give depth to architecture and materials.<\/p>\n<p>The objective is rarely simply to make a restaurant brighter.<\/p>\n<p>It is to control <strong>what we notice, where our attention goes and how the space changes throughout the day<\/strong>.<\/p>\n<h3>Acoustics<\/h3>\n<p>A beautiful restaurant that is painfully loud quickly becomes an uncomfortable restaurant.<\/p>\n<p>Hard surfaces, high ceilings and densely packed dining rooms can create excessive reverberation, making conversation difficult even when the music itself is not particularly loud.<\/p>\n<p>Material selection therefore has an acoustic role as well as an aesthetic one. Upholstery, curtains, timber, acoustic panels and other absorbent surfaces can dramatically influence how a restaurant feels.<\/p>\n<p>Sound should be designed with the same intention as light.<\/p>\n<h3>Air<\/h3>\n<p>Comfort also depends on something we cannot see.<\/p>\n<p>Restaurants generate heat, smells and constant changes in occupancy. Heating and cooling are only part of the equation; ventilation and air renewal are equally important.<\/p>\n<p>The smell of food can contribute to atmosphere.<\/p>\n<p>The smell of yesterday&#8217;s service cannot.<\/p>\n<h3>Furniture<\/h3>\n<p>A chair is never just a chair in hospitality.<\/p>\n<p>Its dimensions influence circulation. Its weight affects how easily a dining room can be reconfigured. Its durability affects maintenance. Its upholstery affects acoustics. And its comfort can influence how long someone wants to remain at the table.<\/p>\n<p>Different restaurant models may intentionally encourage different lengths of stay, but discomfort should never be confused with efficiency.<\/p>\n<p>The best furniture choices align <strong>comfort, operations, brand and spatial character<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8cdf5 elementor-widget elementor-widget-htmega-galleryjustify-addons\" data-id=\"3b8cdf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"htmega-galleryjustify-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"npgallery3b8cdf5\" class=\"npgallery_active3b8cdf5\"style=\"display:none;\">                        <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/QpGSyyhQpUqdJ6GgsY2Pw2DHznDX0ke3M8b1bYq63uVkA0j6lkAQYUTcmZyKMtKDfEC0W5LgJr2SAQtvEdQTB3vD7uL76SAsXA3LWaIidmgysLm-2ycVBhfv4vn3r00uK2UHvlaDTgbjeFHK5-2D_hRQh2B7BRMcWfZdhzPI2H5tz5fxTjflxlulMU08zH2H.webp?ssl=1\" title=\"Nonos por Paul Pairet hotel H\u00f4tel de Crillon, Par\u00eds \/Tristan Auer.\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/QpGSyyhQpUqdJ6GgsY2Pw2DHznDX0ke3M8b1bYq63uVkA0j6lkAQYUTcmZyKMtKDfEC0W5LgJr2SAQtvEdQTB3vD7uL76SAsXA3LWaIidmgysLm-2ycVBhfv4vn3r00uK2UHvlaDTgbjeFHK5-2D_hRQh2B7BRMcWfZdhzPI2H5tz5fxTjflxlulMU08zH2H.webp?fit=736%2C920&#038;ssl=1\" alt=\"otograf\u00eda: Victor Bellot \/ Restaurante: Nonos &amp; Comestibles por Paul Pairet (Ubicado dentro del emblem\u00e1tico hotel H\u00f4tel de Crillon, Par\u00eds, Francia) \/ Dise\u00f1o de Interiores: Tristan Auer.\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/WMgBg-9B199-7qcYqvvQDNT4Pm_yc5Wq0LYXC_7g5DOip2X8i_xqJTBpkU1Sj9mmNEnDsc6tzz___cI4bnXH-4rEKxrGI9RG0LqRHSBijsV0IAamCoJvB7JgZY3ozIk9zQlEUXf_dER92QwZk74eDwwJX7EVaEPx4w7vTj59uT7vbXuYTdYMN0xFRdHAWYtj.webp?ssl=1\" title=\"Fuego Taste Thonglor, Vadhana, Bangkok, Tailandia) \/VAIR Design Studio\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/WMgBg-9B199-7qcYqvvQDNT4Pm_yc5Wq0LYXC_7g5DOip2X8i_xqJTBpkU1Sj9mmNEnDsc6tzz___cI4bnXH-4rEKxrGI9RG0LqRHSBijsV0IAamCoJvB7JgZY3ozIk9zQlEUXf_dER92QwZk74eDwwJX7EVaEPx4w7vTj59uT7vbXuYTdYMN0xFRdHAWYtj.webp?fit=1680%2C1637&#038;ssl=1\" alt=\"\u00b9 Fotograf\u00eda: Depth of Field Co., Ltd. \/ Restaurante: Fuego (Ubicado en The Taste Thonglor, Vadhana, Bangkok, Tailandia) \/ Dise\u00f1o de Interiores: VAIR Design Studio (Liderado por la dise\u00f1adora Benyapa Sirisopon).\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/CrMLSe2dmL3v8i-VumcmbhkBosqFJdnKov4jDqoWL-O0MOMlI8P-CSxooWd8OnxdIAAH2-QbtxVyAe6Noc86_B8PxnEVjOuBE_96VIqXwS5X5AtQbOqug2mTCabsCVYf7foivIWct-aL3bCYkkpi_oFnEmvv1tf9P-MhcD_DEiXKg5rwsWhUWWfQGzh744Db.webp?ssl=1\" title=\"\u00b9 Fotograf\u00eda: Dino Mavrokordatos \/ Restaurante: Solo Restaurant &#038; Nest Bar, Sandton, Johannesburgo, Sud\u00e1frica) \/ Blackline Group\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/CrMLSe2dmL3v8i-VumcmbhkBosqFJdnKov4jDqoWL-O0MOMlI8P-CSxooWd8OnxdIAAH2-QbtxVyAe6Noc86_B8PxnEVjOuBE_96VIqXwS5X5AtQbOqug2mTCabsCVYf7foivIWct-aL3bCYkkpi_oFnEmvv1tf9P-MhcD_DEiXKg5rwsWhUWWfQGzh744Db.webp?fit=1055%2C1582&#038;ssl=1\" alt=\"\u00b9 Fotograf\u00eda: Dino Mavrokordatos \/ Restaurante: Solo Restaurant &amp; Nest Bar (Ubicado en Sandton, Johannesburgo, Sud\u00e1frica) \/ Dise\u00f1o de Interiores: Blackline Group\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>        <script>\n            jQuery(document).ready(function($) {\n\n                'use strict';                \n                $('#npgallery3b8cdf5').imagesLoaded( function() {\n                    $('#npgallery3b8cdf5')[0].style.display='block';\n                    $('#npgallery3b8cdf5').justifiedGallery({\n                        rowHeight: 300,\n                        maxRowHeight: null,\n                        margins: 5,\n                        border: 0,\n                        rel: 'npgallery3b8cdf5',\n                        lastRow: 'nojustify',\n                        captions: true,\n                        randomize: false,\n                        sizeRangeSuffixes: {\n                            lt100: '_t',\n                            lt240: '_m',\n                            lt320: '_n',\n                            lt500: '',\n                            lt640: '_z',\n                            lt1024: '_b'\n                        }\n                    });\n                });\n                                    $('.npgallery_active3b8cdf5').magnificPopup({\n                        delegate: 'a',\n                        type: 'image',\n                        tLoading: 'Loading image #%curr%...',\n                        mainClass: 'mfp-img-mobile',\n                        gallery: {\n                            enabled: true,\n                            navigateByImgClick: true,\n                            preload: [0,1], \/\/ Will preload 0 - before current, and 1 after the current image\n\n                                                        tCounter: '',\n                                                    },\n                        image: {\n                            tError: '<a href=\"%url%\">The image #%curr%<\/a> could not be loaded.',\n\n                            markup: '<div class=\"mfp-figure\">'+\n                                        '<div class=\"mfp-close\"><\/div>'+\n                                        '<div class=\"mfp-img\"><\/div>'+\n                                        '<div class=\"mfp-bottom-bar\">'+\n                                        '<div class=\"htmega mfp-title\"><\/div>'+\n                                        '<div class=\"htmega mfp-counter\"><\/div>'+\n                                        '<\/div>'+\n                                    '<\/div>', \/\/ Popup HTML markup. `.mfp-img` div will be replaced with img tag, `.mfp-close` by close button\n\n                            titleSrc: function(item) {\n                                return item.el.attr('title');\n                            }\n                        },\n                    });\n\n                           });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e97ca elementor-widget elementor-widget-text-editor\" data-id=\"63e97ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-pm-slice=\"1 1 []\">06 \u2014 Design What Guests Never See<\/h2>\n<p>Storage may not appear in the final photographs of a restaurant, but it can determine whether the space actually works.<\/p>\n<p>Where are deliveries received?<\/p>\n<p>Where is tableware stored?<\/p>\n<p>Where do staff keep cleaning equipment?<\/p>\n<p>Where do coats, highchairs, packaging, spare furniture and supplies go?<\/p>\n<p>And how easily can employees access these things during service?<\/p>\n<p>These questions reveal one of the recurring tensions in hospitality design: the relationship between the space presented to the customer and the infrastructure required to support it.<\/p>\n<p>A successful restaurant needs both.<\/p>\n<p>Back-of-house areas, storage, service stations and circulation may not generate the most beautiful images, but neglecting them eventually affects what happens in the dining room.<\/p>\n<p><strong>The invisible space supports the visible experience.<\/strong><\/p>\n<p>\u00a0<\/p>\n<h2 data-pm-slice=\"1 1 []\">07 \u2014 Design the Entire Customer Journey<\/h2>\n<p>The restaurant experience begins before someone sits at a table.<\/p>\n<p>It might start with an image on Instagram, a recommendation from a friend, the reservation interface or simply noticing the fa\u00e7ade while walking down the street.<\/p>\n<p>Then comes the arrival.<\/p>\n<p>The entrance.<\/p>\n<p>The greeting.<\/p>\n<p>The first view of the room.<\/p>\n<p>The table.<\/p>\n<p>The menu.<\/p>\n<p>The lighting.<\/p>\n<p>The sound.<\/p>\n<p>The bathroom.<\/p>\n<p>The bill.<\/p>\n<p>The goodbye.<\/p>\n<p>And eventually, perhaps, the decision to return.<\/p>\n<p>Interior design controls only part of this journey, but it can connect many of these moments into something coherent.<\/p>\n<p>This is where restaurant design becomes more than decoration.<\/p>\n<p>The strongest hospitality concepts align what the customer <strong>sees, touches, hears, tastes and remembers<\/strong> with what the business is trying to communicate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e435c80 elementor-widget elementor-widget-htmega-galleryjustify-addons\" data-id=\"e435c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"htmega-galleryjustify-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"npgallerye435c80\" class=\"npgallery_activee435c80\"style=\"display:none;\">                        <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/P3bvSVOkil9Knbjd3MQrPb1OYrKp0KhTFrQ9djtiIUXKx6eqip0jdBf25jtD1x-jImu5BIpjdT_CQkXs1vomkFv4bwZtKF30xKYrY54jmD6L6IRZzD67FsdXCrHWQ_vHg80mDbF-FEFOZVhL5TFzj-QFbkCM238kL2TaJroKCGO1wzYHyBleUPqfpVhzBn6D-scaled.webp?ssl=1\" title=\"53 Restaurant\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/P3bvSVOkil9Knbjd3MQrPb1OYrKp0KhTFrQ9djtiIUXKx6eqip0jdBf25jtD1x-jImu5BIpjdT_CQkXs1vomkFv4bwZtKF30xKYrY54jmD6L6IRZzD67FsdXCrHWQ_vHg80mDbF-FEFOZVhL5TFzj-QFbkCM238kL2TaJroKCGO1wzYHyBleUPqfpVhzBn6D-scaled.webp?fit=1707%2C2560&#038;ssl=1\" alt=\"53 West 53rd Street, Midtown Manhattan, Nueva York, EE. UU. ICRAVE Nikolas Koenig \/ Eric Laignel\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/UCNgFAoONawCMWJ8UFFgcZ6w8mrfKjs0wcCWQ_feFchFnozrTq4EecszZt7ZHianOhgCGZdQAnDdNKRj5QP3nVluw2EYRz2Or_TfHvZdKJ0D8Agu5u5HxtxepIKEksh0tYgJfs2wGIvU2mjAs_VbSbdStj3fApaS-0NX_k2WINdzNtIDwOELLMjx4tnvTQEj.webp?ssl=1\" title=\"Hiakai \/ ETCH Architecture.\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/UCNgFAoONawCMWJ8UFFgcZ6w8mrfKjs0wcCWQ_feFchFnozrTq4EecszZt7ZHianOhgCGZdQAnDdNKRj5QP3nVluw2EYRz2Or_TfHvZdKJ0D8Agu5u5HxtxepIKEksh0tYgJfs2wGIvU2mjAs_VbSbdStj3fApaS-0NX_k2WINdzNtIDwOELLMjx4tnvTQEj.webp?fit=740%2C1109&#038;ssl=1\" alt=\"\u00b9 Fotograf\u00eda: Amber-Jayne Bain \/ Restaurante: Hiakai \/ Dise\u00f1o de Interiores: ETCH Architecture.\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                                            <div class=\"htmega-justify-single-image\">\n                            <div class=\"thumb\">\n                                                                <a data-elementor-open-lightbox=\"no\" href=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/at8jg9rF-sw7xGQ_Etc1XLpYO0faDt3-DYHn5QGtqg7caqwxe1mvqsAWiN3FHHXklzj-g81cv0uqaWrPKQCXeEXhk17YXqunApm9wPJtcDvu2exlTLO1hE-Tro38pBUpJpu_BbnfCZBFeenKo5Xp602bQNPQyjAi-bwOzH45ojx7stN6PawKfSaZZJWnv8g.webp?ssl=1\" title=\"\u00c9pisodes Paris  \/ Arnaud Behzadi.\" rel=\"npgallery\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/sarahtio.com\/wp-content\/uploads\/2026\/09\/at8jg9rF-sw7xGQ_Etc1XLpYO0faDt3-DYHn5QGtqg7caqwxe1mvqsAWiN3FHHXklzj-g81cv0uqaWrPKQCXeEXhk17YXqunApm9wPJtcDvu2exlTLO1hE-Tro38pBUpJpu_BbnfCZBFeenKo5Xp602bQNPQyjAi-bwOzH45ojx7stN6PawKfSaZZJWnv8g.webp?fit=1067%2C1600&#038;ssl=1\" alt=\"\u00b9 Fotograf\u00eda: Romain Ricard (o Claire Israel) \/ Restaurante y Sal\u00f3n: \u00c9pisodes Paris (Espec\u00edficamente el \u00e1rea privada tipo alcoba del espacio culinario ubicado en el 17\u00ba distrito de Par\u00eds) \/ Dise\u00f1o de Interiores: Arnaud Behzadi.\">\n                                <\/a>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>        <script>\n            jQuery(document).ready(function($) {\n\n                'use strict';                \n                $('#npgallerye435c80').imagesLoaded( function() {\n                    $('#npgallerye435c80')[0].style.display='block';\n                    $('#npgallerye435c80').justifiedGallery({\n                        rowHeight: 300,\n                        maxRowHeight: null,\n                        margins: 5,\n                        border: 0,\n                        rel: 'npgallerye435c80',\n                        lastRow: 'nojustify',\n                        captions: true,\n                        randomize: false,\n                        sizeRangeSuffixes: {\n                            lt100: '_t',\n                            lt240: '_m',\n                            lt320: '_n',\n                            lt500: '',\n                            lt640: '_z',\n                            lt1024: '_b'\n                        }\n                    });\n                });\n                                    $('.npgallery_activee435c80').magnificPopup({\n                        delegate: 'a',\n                        type: 'image',\n                        tLoading: 'Loading image #%curr%...',\n                        mainClass: 'mfp-img-mobile',\n                        gallery: {\n                            enabled: true,\n                            navigateByImgClick: true,\n                            preload: [0,1], \/\/ Will preload 0 - before current, and 1 after the current image\n\n                                                        tCounter: '',\n                                                    },\n                        image: {\n                            tError: '<a href=\"%url%\">The image #%curr%<\/a> could not be loaded.',\n\n                            markup: '<div class=\"mfp-figure\">'+\n                                        '<div class=\"mfp-close\"><\/div>'+\n                                        '<div class=\"mfp-img\"><\/div>'+\n                                        '<div class=\"mfp-bottom-bar\">'+\n                                        '<div class=\"htmega mfp-title\"><\/div>'+\n                                        '<div class=\"htmega mfp-counter\"><\/div>'+\n                                        '<\/div>'+\n                                    '<\/div>', \/\/ Popup HTML markup. `.mfp-img` div will be replaced with img tag, `.mfp-close` by close button\n\n                            titleSrc: function(item) {\n                                return item.el.attr('title');\n                            }\n                        },\n                    });\n\n                           });\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314c1ce elementor-widget elementor-widget-text-editor\" data-id=\"314c1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-pm-slice=\"1 1 []\">The Restaurant as a System<\/h2><p>Ultimately, a restaurant should be understood as a system rather than a collection of beautiful objects.<\/p><p>Food influences operations.<br \/>Operations influence layout.<br \/>Layout influences service.<br \/>Service influences experience.<br \/>Experience influences perception.<br \/>And perception influences whether someone decides to return.<\/p><p>Interior design sits in the middle of all of them.<\/p><p>The goal is not simply to create a beautiful restaurant.<\/p><p>It is to create a place where <strong>business, space and experience reinforce one another<\/strong> \u2014 so naturally that the customer never needs to think about why it works.<\/p><p>They simply know that they want to come back.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a73f7cd elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a73f7cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13be055\" data-id=\"13be055\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65b8901 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"65b8901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LET'S CONNECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7cf7e elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ec7cf7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Let's make something<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73cf25e elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"73cf25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">worth remembering.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9367a elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-eael-creative-button\" data-id=\"bd9367a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" href=\"https:\/\/sarahtio.com\/contact-us\/\" data-text=\"CONNECT\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">GET IN TOUCH \u21c0<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6283089 elementor-widget elementor-widget-spacer\" data-id=\"6283089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-510283c elementor-hidden-tablet\" data-id=\"510283c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2862765 elementor-widget elementor-widget-text-editor\" data-id=\"2862765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">I&#8217;m always open to new projects, meaningful, collaborations or a good conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c0b23 elementor-widget elementor-widget-text-editor\" data-id=\"02c0b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Let&#8217;s connect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad32786 elementor-widget elementor-widget-eael-creative-button\" data-id=\"ad32786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" href=\"https:\/\/sarahtio.com\/contact-us\/\" data-text=\"CONNECT\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">GET IN TOUCH \u21c0<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-943397f elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"943397f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63ce9a3\" data-id=\"63ce9a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb4041c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cb4041c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-700a975 --eael-wrapper-link-tag\" href=\"http:\/\/www.sarahtio.com\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-700a975\" class=\"elementor-element elementor-element-700a975 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-eael-fancy-text\" data-id=\"700a975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div  class=\"eael-fancy-text-container style-1\" data-fancy-text-id=\"700a975\" data-fancy-text=\"|S T \/|Sarah Ti\u00f3 \/ \" data-fancy-text-transition-type=\"fadeInUp\" data-fancy-text-speed=\"\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"\" data-fancy-text-loop=\"yes\" data-fancy-text-action=\"page_load\" >\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-700a975\" class=\"eael-fancy-text-strings \">\n\t\t\t\t<noscript>\n\t\t\t\t\tS T \/, Sarah Ti\u00f3 \/\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<span class=\"eael-fancy-text-suffix\"> L A B<\/span>\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-7b8036a --eael-wrapper-link-tag\" href=\"http:\/\/www.sarahtio.com\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-7b8036a\" class=\"elementor-element elementor-element-7b8036a elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-eael-fancy-text\" data-id=\"7b8036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div  class=\"eael-fancy-text-container style-1\" data-fancy-text-id=\"7b8036a\" data-fancy-text=\"|ST|SARAH TIO\" data-fancy-text-transition-type=\"fadeInUp\" data-fancy-text-speed=\"\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"\" data-fancy-text-loop=\"yes\" data-fancy-text-action=\"page_load\" >\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-7b8036a\" class=\"eael-fancy-text-strings \">\n\t\t\t\t<noscript>\n\t\t\t\t\tST, SARAH TIO\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<span class=\"eael-fancy-text-suffix\"> \/ L A B<\/span>\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57fd68e elementor-hidden-desktop elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon\" 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data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1029b elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ee1029b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/stlab.design\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Instagram<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/st-labdesign\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Linkedin<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pinterest.com\/stlabdesign\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pinterest<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d42bdf9\" data-id=\"d42bdf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f35397 elementor-widget-tablet__width-initial elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f35397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb7159 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1fb7159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00a9 2026 ST\/LAB. ALL RIGHTS RESERVED.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>S T \/, Sarah Ti\u00f3 \/ L A B PROJECTS ABOUT THE METHOD THE JOURNAL CONTACT ES PROJECTS ABOUT THE METHOD THE JOURNAL CONTACT ES \u21bc THE ARCHIVES A Brand Is More Than Its Logo How interior design turns brand identity into a physical experience. A Restaurant Is More Than Its Interior A beautiful restaurant can attract attention. A well-designed restaurant can shape behaviour, support operations and turn a meal into an experience worth returning to. There is a tendency to think about restaurant design through what we can immediately see: the lighting, furniture, materials, colours and atmosphere. But a restaurant is much more complex than its interior. A successful concept sits at the intersection of design, food, operations, brand and business. Before choosing a chair or specifying a material, there are questions about positioning, customer behaviour, kitchen operations, circulation, capacity, storage, acoustics, service and profitability that need to be understood. This is why restaurant design cannot exist in isolation. The development of a hospitality concept can involve market and competitor research, emerging consumer behaviours, financial models, brand strategy, supply chains and operational planning alongside architecture and interior design. The interior is ultimately the physical expression of all those decisions. The most interesting restaurant spaces are therefore not necessarily the most decorated ones. They are the ones where concept, operation and experience feel inseparable. Here are seven principles I consider essential when thinking about restaurant design. \u00a0 01 \u2014 Understand the Business Before Designing the Space Before designing a restaurant, understand how the restaurant needs to work. Who is it for?What is the average spend?How long should guests stay?How many covers are expected per service?Is the business dependent on high turnover or longer dining experiences?What makes someone choose this restaurant instead of the one next door? These questions may appear commercial rather than spatial, but they have direct design consequences. A tasting-menu restaurant and a neighbourhood caf\u00e9 cannot be approached with the same logic. Neither can a fast-casual concept and a destination restaurant. Interior design becomes much more powerful when it responds to the business model rather than simply creating an attractive environment. From this perspective, design should help a restaurant achieve three things: Differentiate itself from its competitors.The space should communicate something recognisable rather than reproduce whatever aesthetic is currently popular. Remain relevant to its customer.A concept can be visually impressive and still feel disconnected from the people it is trying to attract. Create an emotional connection.People rarely remember every material or piece of furniture. They remember how a place made them feel. That emotional memory is one of hospitality design&#8217;s most valuable assets. 02 \u2014 Start With the Food The menu is not separate from the interior. It is one of its starting points. Understanding the cuisine means looking beyond its visual associations and considering how food is prepared, served, shared and experienced. A restaurant centred around an open fire, for example, creates completely different spatial opportunities from a bakery, cocktail bar or fine-dining restaurant. The relationship between food and space can influence everything from kitchen configuration and service routes to table dimensions, lighting and materiality. Sometimes the preparation itself becomes part of the experience: an open kitchen, a chef&#8217;s counter, a bakery visible from the street or a bar positioned as the centre of the room. Materials and colours can certainly communicate the personality of a cuisine, but restaurant design becomes more interesting when that connection goes deeper. The question is not simply: What should this cuisine look like? It is: How should this cuisine be experienced? \u00a0 03 \u2014 Make Functionality Part of the Aesthetic Some of the most important design decisions in a restaurant are almost invisible to the guest. How far does a waiter travel between the kitchen and a table? Where do dirty dishes return? Can staff cross the dining room without constantly interrupting guests? Where are service stations positioned? What should be visible, and what should disappear? Good restaurant planning choreographs these movements. Circulation between front of house and back of house should feel intuitive. Service routes should be efficient. Storage should appear where it is actually needed. Tables should allow flexibility without making the dining room feel temporary or overcrowded. Lighting, flooring, furniture, counters, service stations and partitions should all contribute simultaneously to the atmosphere and the operation. When this works well, guests rarely notice it. They simply experience a restaurant that feels effortless. And that apparent effortlessness usually requires considerable planning. 04 \u2014 Design Different Degrees of Intimacy Not every table in a restaurant needs to offer the same experience. Some guests want to be at the centre of the room. Others instinctively look for the corner table, the banquette against the wall or the seat slightly removed from circulation. This makes intimacy an interesting spatial tool. It does not necessarily require walls or private rooms. Changes in lighting, ceiling height, furniture configuration, planting, screens, materials and sightlines can create different degrees of privacy within the same space. The challenge is balancing intimacy with capacity. Every square metre has commercial value, but filling a dining room with the maximum possible number of tables does not automatically create the best-performing restaurant. Sometimes a few centimetres between tables can completely change how a space feels. The objective is to create enough proximity for energy and enough distance for comfort. 05 \u2014 Comfort Is Part of the Concept We often talk about restaurant atmosphere as something intangible. In reality, much of it can be designed. Lighting Restaurant lighting needs layers. Ambient light establishes the overall mood, focused light helps define tables and objects, and indirect lighting can give depth to architecture and materials. The objective is rarely simply to make a restaurant brighter. It is to control what we notice, where our attention goes and how the space changes throughout the day. Acoustics A beautiful restaurant that is painfully loud quickly becomes an uncomfortable restaurant. Hard surfaces, high ceilings and densely packed dining rooms can create excessive reverberation, making conversation difficult even<\/p>","protected":false},"author":1,"featured_media":34289,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"nf_dc_page":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":true},"categories":[1],"tags":[202],"post_folder":[177],"class_list":["post-21543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-archives","tag-notes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Brand Is More Than Its Logo | Sarah Ti\u00f3<\/title>\n<meta name=\"description\" content=\"A brand is more than a logo. 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