Description

Commercial Interior Design & Visual Brand Communication

A research-led exploration of how brand identity can be translated into physical space through commercial interior design.

The publication examines the relationship between branding, consumer behaviour and spatial design — from circulation and visual merchandising to lighting, materiality, colour and atmosphere — and applies these principles to the development of a restaurant concept and its spatial identity.

Language: Spanish
Topic: Interior Design · Branding · Commercial Spaces
Type: Research & Design Publication
Case Study: La Markesina Restaurant
Delivery: Instant digital download

What’s inside

Inside the publication:

• Commercial interior design principles
• Brand identity translated into physical space
• Consumer behaviour & psychology
• Visual merchandising
• Spatial circulation and customer flow
• Lighting, colour, sound & materiality
• Restaurant and hospitality design
• Commercial space planning
• Brand differentiation through design
• Development of the La Markesina concept
• Design guidelines for future brand expansion